CPK Frozen Pizza

The task was simple: get the word that all the exciting flavors made to order at California Pizza Kitchens restaurants are available in your grocer's freezer. A fresh, new site featuring enticing photos and topping decriptions did the job. But to take it to the next level, we thought out of the box—offering creative, tasty CPK serving suggestions and an interactive wine pairing tool to elevate frozen pizza from go-to grub to gourmet status. The site has been redesigned (sans the wine pairing tool, legal reasons?), but the copy remains in tact.