MEdia Mall 2.0

AT&T was looking for a way to get wireless customers excited about the "grand opening" of MEdia Mall 2.0—the faster, easier way to shop for ringtones, apps, games, and more on their mobile devices. The Concept Studio developed an engaging microsite experience to raise awareness about the new products and streamlined functionality that would soon be available. My job was to supply the right words to create the buzz.